
Rudells and Rolex
Our History
Rudell the Jewellers was founded in 1938 by Justin Rudell. Today, Rudells is renowned as a jeweller of excellence and offers the finest customer care in the Midlands. Rudells partners with some the most prestigious and luxury brands in jewellery, timepieces and giftware.

Family Jewellers Since 1938
Rudells began as a retailer of leather ware and luxury goods. During the 1940s, Justin met his future wife, Etta, who later helped to develop the business. In 1946, their son Anthony was born and from a very early age was keen to follow in his parent’s footsteps.
Rudells and Rolex
Rudells has partnered with Rolex since the 1960’s and over this time, our Rolex showroom has increased in size to provide our customers with one of the largest showrooms in the UK. Experience a warm welcome from our exceptional team and let us guide you to the perfect timepiece for you.


Building On Excellence
Jon Weston became Managing Director in 2010 when Anthony Rudell, the son of Rudells founder Justin Rudell, became Chairman. Like Rolex, Rudells are proud to deliver the extraordinary. Not only in the products produced, but also in the excellent customer service and skills engendered within.
Delivering the Extraordinary
The longstanding partnership between Rudells and Rolex has been built on a shared ethos and commitment to providing an unparalleled Rolex experience every step of the way.
