Rolex Boutique

Rolex Boutique

As times moves on and the company continues to grow, our Wolverhampton showroom has gone through an incredible transformation. With a stunning ‘new look’, stepping foot into the showroom is like stepping into a sanctuary, providing all clients with a unique and memorable experience.

Work started at the beginning of July to replicate the Harborne store. Earthy colours have been introduced throughout, creating a warm and welcoming environment. Gary Jones, store manager for our Wolverhampton branch, explained how important it is to maintain a consistent style throughout both stores, saying “we wanted to replicate the design of the Harborne store, but create it in a different shaped shell.”

“The style was very traditional before the new renovation, with lots of mahogany, dark carpeting and subdued lighting.”

The renovation introduces a completely fresh layout, including a stunning VIP showroom. Beautifully furnished, it creates a calm and welcoming atmosphere, perfect for entertaining clients privately. As four staircases were removed, the transformation is exceptionally different to when the showroom first opened, which actually only began as one store. Now the size of three stores, we have created an open space suitable for helping with those special purchases.

Amazingly, whilst the work was being completed, the showroom was still open. Staff at the Wolverhampton branch worked tirelessly throughout noise and dust, until the refurbishment was completed in November. Gary is very proud of everything that has been achieved, and said, “All of the staff are to be commended for the level of hard work and commitment they all showed. The team all pulled together as we could see the amazing transformation taking place before our eyes.”

Managing director, Jon Weston, designed the new look showroom and oversaw the redevelopment. He said, “From the initial planning of the refurbishment to the completion of what I believe is a stunning retail
store to rival any other. I wanted to create a store filled with luxury where our clients will feel pampered and where they will receive the very best of customer service.”

To showcase the prestigious brands that we hold, the showroom now acts as the perfect setting. We have separate Rolex and Patek Philipe boutiques, oozing style and simplicity whilst becoming a luxurious backdrop for completing the purchase of these prestigious watches. Finished with beautiful furniture, shopping at Rudells has become a comfortable and luxurious experience.

It’s easy to have many favourite parts of the new look showroom, from the grand entrance and the ballroom -esque white floor and stunning chandelier. The surroundings are modern yet still encapsulate a classic
atmosphere, keeping in with the traditional and esteemed values of Rudells.

Do take a trip to our Wolverhampton show room and see for yourself the elegant and sophisticated atmosphere we have created. Whether you are making a special purchase, or wanting to treat yourself, we guarantee that you will be amazed… we still are!