July’s birthstone holds a special significance for Roberto Coin, as within each piece of jewellery a radiant ruby is delicately hidden.

Roberto Coin found a magical, meaningful symbol in the ruby that has come to identify the soul and the mission of his creative world.

With a passion for history and mythology, Roberto Coin discovered three very special stories; stories that mixed reality and imagination as from the nature of legends.


The first legend was set in ancient Egypt, where the pharaohs believed that the ruby was a talisman that guaranteed love, joy and everlasting health if in contact with the skin.

The second story told of the Burmese warriors who were convinced that ruby, when in contact with the sin, had the power to protect from wounds or fatality on the battlefield.

Lastly, the third legend comes from an old folkrich Hindu myth in which rubies were the precious fruit of the sacred Kalpa tree – the tree of hopes and desires.


Alongside wearing an exquisite piece of Italian inspired jewellery, you or your loved one will inherit the combination of myths and legends that surround the beautiful gemstone.

Discover the beauty of Roberto Coin jewellery, from dazzling diamond details to unique and contemporary designs, in Rudells Showrooms and online.

To find out more about the ruby, read the latest Rudells Blog posts here.