2017 has been a momentous year for Tudor with the unveiling of their first brand ambassadors, David Beckham, Lady Gaga and The All Blacks, coverage of their #BornToDare campaign, and of course the release of some impressive new watch designs.


The weekend of November 26th cemented a landmark deal for Tudor with the announcement of their agreement with World Rugby, including their partnership with Rugby World Cups. Tudor will become the Official Timekeeper of the Rugby World Cup 2019 and 2023, Women’s Rugby World Cup 2021, Rugby World Cup Sevens 2018 and 2022, and the annual World Rugby U20 Championship.

The #BornToDare campaign was launched in 2017 by Tudor to reflect both the history of the brand and what it stands for today. For those daring and adventurous enough to take to the skies, land, ice and to the depths under water, Tudor watches embody the strength and durability to take all of these on.

With a firm mission to push the boundaries using strength and development, the partnership also covers Presenting Partner status for the World Rugby Hall of Fame, located in Rugby, England, and the World Rugby Breakthrough Player of the Year Award at the World Rugby Awards in Monaco in 2017 and 2018.

The World Rugby Awards recognise excellence, and as sponsors of the World Rugby Breakthrough Player of the Year, Tudor embrace the modern player who can make an impact on the global stage. These are individuals who are willing to pursue their passions and discover the best they can be, in a very Tudor ‘Born To Dare’ spirit.

The essence of Rugby shows how players go above and beyond to reach their goal and use their skill, endurance and mental fitness to do this, making this the perfect partnership with Tudor.

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