Datejust
A milestone in watchmaking history, the Oyster Perpetual Datejust was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial. These numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.
Geneva, Watches and Wonders, 2023
With its latest creations, Rolex demonstrates its perpetual pursuit of excellence. An ever-present challenge manifested in the brand’s ambition to perfect every component, question every method, and master every aspect of watchmaking expertise. The watches unveiled illustrate a desire to reinvent while preserving a sense of continuity, to innovate while being mindful of tradition, and to leverage technology in daring to create. It is through such efforts – bolstered by the ‘superlative’ vision that permeates the entire creation process down to the finest detail – that exemplary timepieces are formed, and prevail. Watches that, with time, become icons.
Rolex philosophy
Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. More than 100 years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide.
A watch is more than just an accessory that tells the time. It is a companion through life’s most extraordinary moments, an extension of your personality, a statement. Purchasing a luxury timepiece is a personal choice and one that can be passed down to future generations, undertaking new adventures with new owners.
Oyster Perpetual Explorer
The Oyster Perpetual Explorer and Oyster Perpetual Explorer II evolved from Rolex’s deep involvement with exploration. They go where few people venture. The brand was able to test these watches in real life by equipping polar, mountaineering and caving expeditions over many years. Some of the world’s most intrepid explorers, mountaineers and
ROLEX AND THE US OPEN: AN ELECTRIC ATMOSPHERE
Rolex is a name synonymous with elegance and innovation, and the timepieces unveiled this year at Watches and Wonders are the perfect combination of both, including contemporary new dial variations and artisanal craftsmanship.
For over a century, Rolex have crafted the highest quality luxury timepieces, gaining world-famous status for reliability and performance.
