Closely associated with the British Royal Family, Ascot Racecourse is one of the leading racecourses in the United Kingdom. A small village located in Berkshire, approximately 6 miles from Windsor Castle, it has become one of the most well-known racing events for thoroughbred horse racing in the world.
Longines is the ‘Official Timekeeper’ of Ascot. Their passion for equestrian sport dates back to 1878, when it produced a chronograph engraved with a jockey and his mount. Seen on the racetracks as early as 1881 and extremely popular among jockeys and horse-lovers, this model enabled its user to time performances to the seconds. It was already being used by most sport judges in New York in 1886.
Today Longines’ involvement in equestrian sports includes show-jumping, flat racing and endurance competitions. Longines chose to support equestrian sports as a perfect illustration of strength, endurance, technique, precision and elegance, which are the key values of the brand.
In Flat racing, Longines is the Official Partner and Timekeeper to numerous prestigious events around the world. Alongside Royal Ascot, it is affiliated to other iconic races such as the Dubai World Cup, the Longines Hong Kong International Races, the Longines Singapore Gold Cup and the Melbourne Cup Carnival.