Montblanc #RacingSpirit

Montblanc #RacingSpirit

The finest creations of watchmaking are in the spotlight at the Salon International de la Haute Horlogerie, and Montblanc are taking a journey back to the days of motor racing. Paying tribute to the extraordinary heritage of Minerva, the leading specialist in the manufacturing of professional watches during the 20th Century.

Five new Timewalker pieces have been unveiled that combine the legacy of the legendary Minerva timing instruments with the finest technology, capturing the beauty, spirit and values of motorsport history.

It is said that to win without being truly challenged is to win without glory, and inspired by the mind-set that drives great champions to victory, and to mark the arrival of the new TimeWalker collection, Montblanc is launching its very own race.

The race is inviting fans and followers to enter the #RacingSpirit competition for a chance to win a TimeWalker Chronograph Automatic. The competition will take place during the SIHH from January 16th 2017, to January 20th 2017. Start your race here

Different and unexpected challenges will be set each day for motivated individuals to complete, in line with the spirit of racing, based on Twitter and Instagram. For every challenge that is successfully completed, Montblanc will award the competitors points.

No two challenges will be the same, whether a test of speed, creativity or even stamina, and the hardest ones will unlock the most points.

By using the hashtags #Montblanc #SIHH and the unique challenge hashtag every time a challenge is completed, the scored points will be listed on the rankings displayed at

Complete challenges. Score points. Beat your rivals. The participant with the most points will be the winner, and will be announced in Geneva at the SIHH on January 20th at 19:00 CET.

Put yourself to the test and race to the finish line.