Schaffhausen, 15th July 2020 – IWC Schaffhausen and Orlebar Brown have picked the perfect month of July to announce their new partnership. Marking the start of their collaboration, the Swiss luxury watch manufacturer has unveiled the Portugieser Yacht Club Chronograph Edition “Orlebar Brown”, alongside the clothing brand’s new nine-piece collection of resort wear.
The Orlebar Brown brand was founded by Adam Brown in London, after a friend’s birthday at a hotel pool made him realise he wanted something he could seamlessly wear for both swimming and socialising. Eighteen months later, the first pair of Orlebar Brown swim shorts was sold.
Identifying four key categories in beach, sport, resort, and coast, Orlebar Brown creates quality functional, timeless and tailored garments and accessories for each scenario to enable their customers to holiday better and share memorable experiences.
To mark the start of their collaboration, IWC has introduced the Portugieser Yacht Club Chronograph Edition “Orlebar Brown” (Ref. IW390704). The stainless-steel case is complemented by a marine-blue dial and co-branded side fastener buckle, featuring white and red colour accents, which are often used in Orlebar Brown’s product range.
The nautical chronograph with elegant case proportions is worn on a blue rubber strap with textile inlay. Thanks to its robust design and water-resistance of 6 bar, this watch is ideally suited for either an action-packed adventure on the deck of a yacht or relaxing at the beach or pool. The IWC-manufactured calibre 89361 with flyback function displays the measured hours and minutes together on a subdial at 12 o’clock and has a power reserve of 68 hours.
As is the case with IWC and its watches, Orlebar Brown places great importance on the smallest details. Each pair of swim shorts is designed to be tailored to the dynamic lifestyle of sailors, adventurers, and explorers. Recognisable due to their hallmark side fasteners, their classic swim shorts are refreshed in new iterations each season and come with a 5-year guarantee as a testament to their quality and durability.
“Just like the Portugieser Yacht Club Chronograph, our collection combines timeless elegance and a love of adventure. During the design process, we drew inspiration from IWC’s Portugieser, a watch family that is traditionally associated with the world of water, sailing and navigation,” explained Adam Brown, founder of Orlebar Brown.
The “Orlebar Brown x IWC Capsule Collection” by Orlebar Brown and IWC is available from 15th July 2020 and customers can sign up now via www.orlebarbrown.com/iwc
Discover IWC at our Harborne showrooms and online here.