The most followed football league in the world will continue to be on TAG Heuer time, as on August 14th in London, the extension of the partnership of TAG Heuer as Official Timekeeper of the Premier League was announced, taking place during an event in the presence of football legends Ian Wright and Jermaine Jenas. The Premier League will continue to play all matches run on TAG Heuer time, both on pitch and broadcast across the world, showcasing footballs greatest teams battling it out in the most physically demanding championship challenge. Inspiring players to achieve the ultimate goal, the TAG Heuer #dontcrackunderpressure mantra is put to the test all season long.

To kick off the season right, TAG Heuer took its precision and sports timekeeping to the next level by unveiling the Premier League Interactive Watchface for TAG Heuer Connected Modular watch owners. The dedicated watch face, developed in partnership with the Premier League for football fans, has been designed to keep supporters informed of everything happening in the 2018/19 Premier League season delivered directly to their Connected Modular Watch. Showcasing true TAG Heuer innovation at its finest, this interactive tool allows the wearer to customize their dial with their chosen team, check match timings in just one tap, follow match events and record full-time scores. Richard Masters, Premier League Managing Director said: 'We have really enjoyed working with TAG Heuer over the last two years and are very pleased they will continue as Official Timing Partner of the Premier League. TAG Heuer has a strong track record of associating with elite sport and their new Premier League specific watch-face and App is a fun and innovative development that will allow people with Connected watches to feel even closer to the Premier League.' Within the interactive watch face is a custom notification service, which alerts the wearer in real-time to match kick-offs and goals scored as they happen. TAG Heuer's dedication to staying connected! Jean Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division stated: 'We are delighted to extend our official Timekeeping role with The Premier League. Our partnership with the Premier League shows the important and strong involvement in football of TAG Heuer. TAG Heuer were the first official timekeepers of the Premier League and will now see this continued partnership strengthen for the next season.' The TAG Heuer Premier League watch face is available on Google Play for Connected watch owners to download for free. Discover TAG Heuer at Rudells