Whether you wear your watch as a fashion statement, as a driving, diving or sporting instrument, or simply just to get to where you need to be, be on time with TAG Heuer.

Since 1860, TAG Heuer has handcrafted timepieces for all occasions, constantly maintaining exceptional quality and true Swiss manufacturing values. Being a responsible watchmaking Maison, TAG Heuer take a strong ethical approach within all of its creations.

Milestone creations and technical innovations combine to create collections fit for every occasion. With relations to motor-racing, a solid partnership with Aston Martin Red Bull Racing and Official Timekeeper of the Premier League status, TAG Heuer’s reliability and strength is tested, and proven, on all levels.

The TAG Heuer Formula 1 is an iconic collection, first created in 1987 paying homage to the sport of Formula 1. Oozing a sports personality and a classic aesthetic, high quality precision is embedded within each model.  

‘The casual sports watch for a fast-paced life’.

Alongside exceptional performance is a defining style, creating a watch ideal for both smart business-wear and casual evening dinners.

The latest Formula 1 collection to arrive in our showrooms is the new Formula 1 Lady, released earlier this year with a completely new design, yet still incorporating the original Formula 1 dna.

A fashion watch that embodies the meeting of sport and lifestyle, the new TAG Heuer Formula 1 Lady expands the collection with vibrancy and femininity. With a white mother of pearl dial, reference WBJ1418.BA0664 is the perfect marriage of fashion and functionality. Designed for women who love to live at their own pace, the new collection is a breath of fresh air for this iconic range from TAG Heuer.

With an elegant diameter of 32 or 35mm, the case features the tonneau shape which is indissociable from the men’s TAG Heuer Formula 1. The entire curve of the case and lugs has been refined, adding femininity to the watch. The bezel incorporates the collection’s characteristic notches.


From a sleek and sophisticated bracelet to casual and colourful leather straps, you can personalise the watch around your lifestyle.

Discover TAG Heuer at Rudells